BonChon

Bonchon’s Obsessed campaign is a hyper-craveable, food-first content series capturing the all-consuming passion fans have for Bonchon’s double-fried Korean chicken and leaned into the intensity of Bonchon fandom. The goal: remind people that Bonchon isn’t just food, it’s an obsession.

October 21 2025

500+ Locations Worldwide

Principle

Michael J. Murphy